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Kate Woodford

Senior Manager, Marketing and Business Development

Kate is a marketing and communications professional whose passion lies in creating personal meaning and connections for an audience - which is why she has extensive experience in the highly personal sectors of tourism and education. Skilled in corporate and strategic communications, with proven expertise in translating industry and consumer data into communication plans and marketing and content strategy, Kate is now helping to lead the further development of the customer experience strategy for UWCSEA. Part of the team that opened UWCSEA's East Campus, Kate has worked at the College for 12 years in a variety of communications and marketing roles on all three campuses. Prior to UWCSEA, Kate worked at Tourism Australia in a Trade Development role and started her career in tourism at Tourism Queensland, supervising a highly successful sales team based in the Sydney CDB, back in the days of the Queensland Travel Centres! 

Kate has a Master’s in Communications and Public Relations from the University of Technology Sydney and a Business Degree in Tourism Management from what is now Southern Cross University in Australia. 

Kate Woodford



UWCSEA rings of peacebuilding

Broader than a single subject, peace education at UWCSEA aims to instil a deep understanding of what peace is, the different ways peace can be achieved, and to embed peace throughout a wide range of learning opportunities.

“Peace education is what we do and how we do it, not just what children learn,“ explains Ellie Alchin, Director of Teaching
and Learning at UWCSEA Dover. “Peacebuilding is not a standalone curriculum because it fits into so many different areas
of the school. There are elements of peace education in the personal and social education curriculum, there are conceptual understandings relating to peace in the humanities curriculum. It’s explicitly taught in global citizenship and global politics, and in IB and (i)GCSE history. It’s also built into the service curriculum, and anywhere that students learn about sustainability.”

At UWCSEA, peacebuilding is something that is explicitly taught and considered to be critical to the foundations of a healthy community and society. It is an act of service, but it is also considered to be a core understanding and disposition that helps people achieve peace personally and in complex, real-world situations.

  • Peace
  • UWC
MS Urban Gardening

Although always an implicit part of the school’s approach to education, the concept of sustainability as a goal was named in the UWC mission around twenty years ago, as the science and understanding of the extent of the world’s environmental challenges grew and as the economic consequences of rising inequality became apparent. These dual challenges both threatened the UWC movement’s ultimate goal of promoting peace through the education of young people who are inspired and equipped to take on the responsibility of building healthy societies. Over subsequent years, the case to incorporate sustainability into the education at the College as a more explicit aim has become even more compelling.

  • Sustainability
  • UWC
Retrofitting for the future

Kate Woodford, Senior Marketing Manager

Both campuses have been awarded Green Mark Platinum Super Low Energy certification by Singapore’s BCA, recognising our efforts to maximise the sustainable design features of each campus. On Dover, many of these were incorporated during the 5-year campus rejuvenation, completed in 2016. A long-term commitment and significant effort saw existing structures (some dating back to the 1960s) retrofitted during the renovation, thanks to the efforts of our operations teams with support from our donors. Students are engaged in maximising these sustainable features, gaining valuable learning as changemakers in action.

  • Innovation
  • School Infrastructure
  • Sustainability